Our recent investment in MMG Fusion

RAC is thrilled to announce our latest investment, in US-based software provider MMG Fusion. MMG is dedicated to helping dentists and orthodontists build thriving practices, through the use of comprehensive but simple technology solutions. Think of MMG as a turnkey technology “stack” that helps dentists to market, manage, and grow their practices in a digital-first way.

“Market, manage, and grow“ is in fact the absolute North Star of this company, and it orients everything they do for their customers. The astute reader has noticed that it’s even in the name (“Market, Manage, Grow”). Their mission is to make the ‘digital’ part of dentistry easy, so that practices can focus their energy on what they truly love: patient care. It was already important for dental practices to effectively engage with patients online before Covid-19—and now, as patient habits have changed after a year of lock-downs, it is absolutely essential. Patients expect all of their medical providers to deliver a strong digital experience, and any practice that doesn’t adapt accordingly can expect to fall behind their competition.

Many things stood out for us as we got to know MMG: a sense of mission, adoring customers, an exceptional team, and an outstanding growth engine, to name a few. MMG is also that rare gem of a technology suite, which not only offers a system of record, and access to analytics, but also makes recommendations that help optimize their customers’ daily operations. Dental and orthodontal practices can become more profitable, grow faster, and have higher patient satisfaction when they use MMG. It’s hard to find software that does this well, but we’re lucky to have a few in the RAC portfolio—including, for example, Clockworks in building management, and RedTeam in commercial construction.

The senior team at MMG consists of highly experienced, serial entrepreneurs. The product lends itself to technology add-on acquisitions, where we hope that Riverside’s private equity resources and experience will be particularly helpful. We will also look to draw on RAC’s previous experience working with innovative medical technologies--like Doctor.com, Connexient, CircleLink Health, and Enhatch, to name a few (in addition to over 160 healthcare investments that have been made around Riverside firmwide.)^[1]

We welcome MMG to the Riverside family!

[1] Riverside Continues to Live Its ‘Best Life’ with Latest Add-on Investment via riversidecompany.com