RAC Toolkit
The RAC Toolkit is a community of vetted experts and partners that consult and engage on topics to help with the rapid maturation of any part of a software business. While numerous, some of the most popular partnerships within the Toolkit include those that focus on digital marketing; scaling the Sales Development Representative (SDR)/Business Development Representative (BDR) function; recruitment agencies for all areas of a software business; interim C-Level Executive (CXO) placement; and those that provide a full set of services for managing the General and Administrative (G&A) organization.
Selected Toolkit Partners
20North is a full-service, award-winning digital agency located in Atlanta, GA. Our lines of service include Search Engine Optimization (SEO), advertising, web development and email marketing.
Unreal Digital Group is a full-service, women-led demand generation agency that helps humans look, feel, and sound different than what traditional B2B marketing has been. Our secret sauce is in what we believe in — creating B2B marketing for the storytellers, the innovators, and the people behind B2B brands through strategy and planning, campaign execution, Account-based marketing (ABM), content creation, marketing technology, channel marketing, and geomarketing.
Reveneer is a provider of fully-managed, outbound sales development services for its clients in business-to-business market segments such as SaaS Technology, Healthcare and Medical Devices, Industrial and Manufacturing, ClimateTech and Renewable Energy. Reveneer services its clients in North America and LATAM out of its locations in Massachusetts and South Florida, and globally through a series of established partnerships.
RevPartners supercharges growth for scaling companies by building custom solutions that support a holistic go-to-market plan. Our strategists design and execute a revenue process to optimize sales and marketing operations through automation and tools in HubSpot.
Candidate Labs is a modern search firm built as a technology company that specializes in go-to-market hiring for venture backed companies. Unlike traditional recruiting firms, Candidate Labs is digitally native, venture-backed, and founded by repeat entrepreneurs.
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Cortado Group delivers rapid, measurable top-line improvements for smaller, investor-backed growth companies across multiple industries by implementing a different approach to identify, prioritize and improve the right things, the right way, at the right time and place. We work directly with you to scope, staff, and deliver solutions with the impact and value you need based on your size, maturity level, and existing team. With tailored Go-To-Market (GTM) products and services that are rightsized for the client and your unique situation, we get in and get out, so you can get moving.
Product Marketing Edge helps select B2B technology companies in North America and Europe build and advance their product marketing capability through consulting, training, and advisory engagement. We bring expertise to a range of tasks: product positioning, product messaging, narrative design, product launch, identifying opportunities, competitive enablement, and marketing strategy.
Elevate Talent helps our partners hire and scale high-performing go-to-market, finance, and operations teams.
RevSearch specializes in helping PE & VC backed companies accelerate their revenue growth by delivering top Revenue Operations talent. As a boutique recruiting agency, RevSearch is 100% focused on helping clients build their RevOps teams.
Dakai is the leading solution for companies that want to build a strong Research & Development (R&D) arm. For 5 years now, we’ve been building the latest prototypes for companies such as Google, Spotify, Binance, and Coinbase. Our most exciting project was rolling out El Salvador's national cryptocurrency wallet. We are connecting an ecosystem of VCs, startups, and enterprises who benefit from each other and can grow together. We build custom software in web2, blockchain & AI.
Hat Trick Communications specializes in high-stakes presentations. Our presentation work is strategic, creative, personalized, efficient, and high quality. Every executive has a story to tell. We bring your story to life.
Calibre One works with the builders of great companies, helping them to create diverse and high-performing leadership teams. They provide retained Executive Search and Human Capital Advisory services to public companies, venture capital and private equity firms, and their portfolio companies within the technology, financial services, healthcare, industrial and consumer sectors.
The Skills Connection is a global agency of former senior Gartner analysts and research executives who specialize in enhancing analyst engagement. We work with firms to build a steady flow of leads from the analyst community and ensure their confidence in validating solutions for potential buyers. We achieve this by assisting firms in delivering effective briefings, preparing for analyst assessments, and engaging year-round. We help our clients establish meaningful relationships with analysts and stand out from their competitors, ultimately driving success.
100 YARDS TO GO is a team of experienced marketers, with a particular expertise working with B2B companies, who develop and run the marketing function including demand generation, brand and product marketing, content development and all the necessary activities that B2B companies need to think about. We are less agency, and more embedded partners to the executive teams at those companies reporting on results as if we were FT employees even though we are fractional. We work with Middle Market PE firms as well as lower middle market firms to help their portfolio companies accelerate the development of the marketing functions.
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